What interests me the most when it comes to social media and ethics is how quickly something can spread across the internet and social media. If a company is seen as unethical, the news can spread like wildfire. Typically, faster than an ethical company or good news. People love reporting about bad news or spreading the bad actions of companies.
An example of how a company’s bad ethics were called into question and spread like wildfire amongst the Internet is the JP Morgan Twitter scandal. JP Morgan decided to open up a Q&A for their customers with the hashtag, #AskJPM.
Now this company wasn’t necessarily unethical via the Internet, but their actions and arrogance ended up with their unethical practices spreading far and wide amongst the Internet community, eventually leading to having to recall their Q&A session.
Regardless that they recalled the Q&A session, the hashtag went viral and their unethical behavior spread itself all over Twitter with a variety of people calling into question their actions as a company.
This went for hours after they recalled the Tweet and people continued to talk about the company in a negative way. It was amazing how fast the news of this spread among the internet.
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